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I think this ad is very effective. Even if it is a bit graphic it makes a very strong statement about health issues that can’t be ignored any longer. As the years go by eating habits have only become worse. What kind of a world would we be leaving to future generations if they don’t understand that overconsumption of junk food is directly correlated with obesity and other health complications. I think the add makes it very clear to people of every age-excessive bad nutritional choices lead to undesirable physical complications. The sooner people understand (regardless of the means by which it is presented to them) the more effectively we can promote a higher standard of heath.

I like the Campaign that New York is doing. Maybe having pure fat come out of a soda can is a bit over the top, but that’s obviously the levels that people are steeping to in order to get a life threatening point across. Everyone knows Soda is bad for you, but people need to know how bad it is for you. I feel like future generations will look back on our generation and mock us for treating our bodies like a walking trash can. It won’t happen over night, but the less you put soda’s in schools, and at sporting events, the less people will be consuming them.

The way New York decided to deal with sodas and sugary substances is absurd. Of course, sodas/sugary substances are very bad for you, but from time to time everybody has a soda. It doesn’t kill you. It is a good message to get across, but obesity isn’t just caused by sodas and sugar substances, it is caused by a WHOLE wide range of different things like a persons lifestyle and the food they consume, not just soda. This commercial just makes me feel so bad about myself because I consume sodas at times.

With so much advertising and media surrounding us all the time, everywhere we go, companies now have to go to extreme measures to get our attention and to get their message across. Most of the time we don’t think twice about the ads we are exposed to but when they make it so disturbing and unlike anything else we have ever seen we will remember it. Clearly this ad is getting to people with the reaction it has gotten and it is exactly the right message the company is hoping the public will get.

First off i want to aplogize for this response being so late, i had a family emergency this weekend.
I think that this ad was extremly successful in having people get the idea into their head that soda had meaningless calories and not good for you what so ever. New York is taking the necessary steps in showing the people of the United States that what they are putting into their body isn’t worth it. Yea the soda companies are upset, but they have a right to be because it is cutting back their sales. Never the less we want our nation to become a healthier place and a good example, and to achieve that this is where we need to start. Not to mention that after i saw this add, every time is saw someone drink soda i would gag because all i could imagine was the fat from this commercial. Great marketing!

H199 Student
This is a very effective way to hopefully grasp Americas attention and our struggle with obesity. Soda is empty calories, even diet… and humanity does not understand the risk of heavy soda drinking. We as a nation struggle with cardiovascular disease as our number one killer, in which it has contributed to millions of obease Americans. Soda pop is a contributor to this obesity, while addicting as well. The commercial justifys what the product is… just a load of fat

This is a very effective public health campaign in that it grabs the attention of the public. Whether or not the message is implemented within the private lives of the community of NYC, it does succeed in getting people to talk about the campaign and subsequently, the issue. The message is simplistic and over generalizes the obesity problem, seemingly blaming “unhealthy” drinks. It doesn’t take into account that while beverages like soda maybe “empty calories”, in moderation and part of a healthy diet, it doesn’t cause obesity.

If the campaign’s main goal was to make an impact, they hit the spot. This commercial is both repulsive and straight to the point which are good tactics when addressing health issues. This is such an important subject and many young adults are not informed on how bad soda is for you. I gave up soda last year and feel so much better now.

This video has a different method about making its point that soft drinks are bad for the human body. People are aware soda isn’t the healthiest choice however I don’t think they realize how much fat and sugar is really consumed. This video may be disturbing to some people and may be an awakening to others. I think this is an effective way to get a message across to the public.

With such a powerful reaction this campaign proves to be effective. The controversial image definitely gets the point across at every age level, and with obesity being such a large epidemic it is necessary to reach the entire population. However, I do feel like a more effective quote/fact could have been used because not everyone drinks a soda everyday and could excuse the ad as not applicable to them.

Although this ad is quite nauseating, especially to soda drinkers like myself, I think it is extremely effective in getting the message across that by drinking soda that often we are putting fat into our body. Society seems to react more to what they see rather then what they are told so I believe this ad is a positive step in taking on the United States obesity issue. Yes, this is not the only contributor to the issue but by focusing on a specific thing like soda will allow people to acknowledge that they may be part of the target audience and hopefully will think of this message every time they have a soda. It is important to take on this fight against obesity one step at a time!

I really liked this article even though it made me cringe. I never realized how much one soda can affect you.  It will definitely make me think twice before i drink soda again.  Although the video is bad for business for soda companies I believe this is something everyone should see.

This is a great ad that will make people really think twice about how much soda they will really drink throughout a year now.  It is hard to believe that only one soda a day will really make you gain that much weight. I really like this video even though it makes me cringe as I watch the guy drink a glass of fat.

I think this ad would be effective because not everyone understands what drinking soda can do to you.  Using a disgusting image might make people think twice about what they are putting in their mouth.  Another effective thing for the ad would maybe to put some facts about obesity, which might suprise people even more.

The visual aspects of this ad along with the information given, I believe could have an effect on soda drinkers as far as decreasing their soda intake. However, if they are a person that chooses other healthy lifestyle choices such as regular exercise and other healthy eating habits, I do not believe they would gain that much weight from drinking a soda per day. I wonder if sugar free or diet drinks were included in this advertisement?

Firstly, I believe that New York City’s soda campaign is very innovative and thought provoking. Many times people do not realize the amount of calories they consume daily just from liquids alone. The video was a little squirm worthy, but sometimes that is what people in order to understand just what it is they are consuming. To address other comments that discuss the fact that some people may be offended due to SES or that the city shouldn’t have to “nanny” the people: 65% of the country is overweight, so obviously they do need to be told what to drink. Milk, water, reduced sugar fruit juice are all great alternatives to soda, diet or not.

While I think this ad is utilizing and interesting method to get the message across, I think there is some misrepresentation as to the message.  While the add shows that you are drinking fat, the veiwer might take this to mean that soda is loaded with fat.  However a more accurate message would be the portrayal of the calories not the fat.

This is definitely a “shocking” approach to the issue of obesity in our culture. However, simply telling people to drink water instead of soda obviously isn’t working. Maybe shocking some sense into the public is necessary. I’m sure the soda companies are not happy about it though….

I think that this commerical is very effective. It is short and sweet, which is able to keep people’s attention. It simpilifies the problem that America is facing but definitely brings the point across. The easy reading makes it easy with easy statistics with impacts every demographic.

I think this video was very disturbing for many people but is exactly what is needed to get the point across. I myself am a regular soda drinker and phsyically seeing the amount of fat it adds to ones diet definitly opened up my eyes and has got me thinking twice about drinking it. I was shocked to see what it physically does to the body and although this advertisement will hurt soda companies it will do a lot more good in peoples daily lives and health decisions.

This is a very effective campaign, although it is brief it is so powerful and conveys the message well. It really makes a student think twice about drinking soda pop and sugary beverages.

This video was vary different then what you normally see for the regular soda commercial. The video made you realize that you are drinking away your calories, which is leading to gaining weight. Many people don’t realize that that they consume more calories then they should when they grab a soda at lunch or when they are thirsty. The video made it clear that you will gain weight if you continue to drink soda. This video made it shocking and gross so the viewers would become aware of the effects of soda. This video made me gag, but has also made me think twice before consuming a bottle of soda.

I think it is about time that someone stands up for some sort of issue, whether it is drinking soda or otherwise. I am impressed that New York is taking action in hopes of bettering the health of their residents. In regards to the soda companies belittling the efforts of New York, it’s clear that they are only trying to dissuade people from believing the facts they are presenting. I think all states need to get on board in the attempts of bettering the health of the people. Obesity is an enormous problem in the United States and any positive action toward reducing it is a step in the right direction.

Yes I think this is a gross image, but it’s realistic which is why I think it is effective. People don’t realize that pounds they pack on by drinking soda so this should really open everyone’s eyes.

I honestly didn’t think the video was that gross.  I think it was just disgusting enough to get the point across, but not to the point where it would become overly offensive.  It was a pretty short video too.  I think if it had a couple more facts it would come across better to the people watching.  Some people might interpret it as too unrealistic, and not containing enough facts.

I found this video to be very effective in the message that they are trying to send. I feel like that may have exaggerated a little bit with the look of the soda drink, which was very disgusting, but they really got the point across. Personally, I am a soda drinker. I drink a soda here and there every once in awhile, but honestly this ad is definitely going to make me think twice before I choose a soda over some other kind of beverage. Not only is this ad saying that drinking soda is awful for your health, but it is saying that if you don’t drink soda, you won’t gain 10 pounds a year, which to some people is very inticing. I really hope that this ad makes others stop and realize what they are actually pouring into there body as they sip on a soda next time.

I believe it’s completely realistic and truthful, therefore there shouldn’t be any problem with it. Factories know what they’re putting in soda, a lot of people know how much sugar is in soda, people just eirther don’t think about it or just don’t care. I think its a good honest reminder. I never thought that you could gain 10 pound from soda, although I rarely drink it but when I do I know I’m putting a lot of sugar and fat in my body. It gets to the point, although a little digusting to watch, it is what it is and people need to know the truth.

I think this ad definitely makes a statement. The gross-out factor of “drinking fat” is a pretty shocking image and I think because it is shocking, it gets its point across. It’s similar to when they show how many tablespoons of sugar in the soda you’re drinking. Both convey the reality or the consequence of drinking these drinks. It shows the consumer what they are putting into their bodies in a quantifiable way. I like that the ad is showing the outcome of drinking pop and offers up some replacements for it. However, I feel like the ad is a bit of scare-tactic. The music even brings about that feel. I feel a little like the ad is trying to scare away consumers from drinking soda by saying they’ll get fat.

I think that a visual message, such as this one, is a message that will catch the attention of the audience. A person can consume thousands of calories a day by drinking sugary drinks, and I don’t think a lot of people realize that. Although this advertisment is an extreme, it has a very important message and I hope it does make a positive difference.

I thought that this advertisment was extremely effective.  However Im sure the outcomes vary from person to person and depending on their health habits, they might actually cut soda and sugary drinks all together or it might not even phase them.  For me, I thought it was gross, I don’t really drink it very much but sometimes you just really need a Dr. Pepper or Mt. Dew!  I don’t think I will completely cut it out but I will definately think about this video and the amount of fat that it adds on in time eveytime I see a soda.  So all in all, they got their point across and have educated people.

Although the ad campaign is grotesque, it definitely resonates with people.  This is not an ad you will forget.  It would be nice if all they had to say was drinking soda will cause your blood sugar levels to spike which increases insuline activity causing your body to make more fat and people were outraged.  However, I think people react more when they hear some food or beverage product will affect their physical appearance than hearing about how it adversely affects them internally.  Overall I think the ad is effective.  With type two diabetes skyrocketing and the enormous health costs associated with it, a more aggressive aproach is needed to get the message across…soda is bad for you people!

I think that this specific advertisment of drinking fountian beverages could be very effective, just because it shows the harsh reality of what a person is really consuming when they are deciding to drink a soda. It wasnt the most pleasent thing to watch, but totally effective.

The video’s is shocking. With overweight and obesity rates so high, it’ll be interesting to see how effective it is. I wish the video had provided citation. There’s many factors associated with obesity and its interesting they chose to address eating habits and not physical activity.

This add grossed me out. I think I actually threw up in my mouth a little. I don’t believe this ad to be a propaganda ad. I think that this ad represents a creative way to make people think about their soda consumption, however I don’t think it’s super effective because a short ad like this won’t help prevent soda consumption nor will it support the addict who is already influenced. I do think that this ad will make people at least think about the fat content briefly, but will not have lasting effect.

At first when I watched this add, I was disgusted.  I do realize that that is probably the point of the add.  This add does a very effective job of informing people of how unhealthy drinking soda can be.  Although, I feel like this add wont have a massive effect on the communities consumption of soda.  I think that this will make people think about how much soda they drink and what kind of an effect it has on them for a very short time.  I don’t think this add will make people change their behaviors and lifestyles.

These “shock” adds are starting to be used more and more frequently by public health organizations. It started with the anti tobacco campaign “truth”. Then the Montana anti meth campaign picked up the technique using adds targeted towards teenagers. Sometimes using extremely graphic and violent situations to relay their messages. It seems these in your face, scare tactics are an effective way to reach the youth of America. Personally I find them to be quite potent. As for this Add I think it is very effective but it also adds a more lighthearted dimension that can be just as effective if utilized in other shock add campaigns.

This video was disgusting, but it certainly gets the message across effectively. People need to realize how unhealthy soda can be for you. Drinking these types of beverages is like drinking empty calories. I don’t think most realize just how many calories are in a can of soda. I think that the next time a person reaches in the fridge for a soda might think twice about it after watching this advertisement.

I think this add works well. Its very strait to the point.  Like many people have said this add speaks to the younger population.  If you look at many adds by soda companies they also target younger people. Sprite and their basketball adds, coke and their dance/day of the life of a young person.  This add fights against these adds.  Its more persuasive then showing a glass of milk or juice. Nasty but to the point!

Honesty l I did not enjoy watching this ad at all, but I am a visual person and this defiantly got the point across. I usually don’t drink soda, but from watching this, I never want to again. Many people don’t realize how bad soda is for you, but this visual representation I think is very effective.  Most people aren’t going to cut soda out of their diet completely, but this commercial will probably lower the quantity of soda they consume. Sometimes drastic measure need to be taken to get a point across and this gruesome soda video did just that.

I think this add has accomplished what it was set out for. To make people think and visualize the outcome of everyday decisions.  I also think that it’s great that this add is controversial, because it opened up a topic that needs to be discussed out in the open with reliable facts.  If this adds does not pertain to you, okay then, pass on this bit of information to someone who will appreciate it.  I disagree with the statement of money going to better use with the 14% unemployment rate in NYC for the winter concern. Don’t worry money will be found for that! This is not meant to be harsh, but Public Health is a preventative measure. Imagine the cost that obesity will have in the near future, 300 thousand will be minuscule compared to the medical bills, dental bills, and even worse loss of life due to complications of obesity.

I thought the video was very effective for its audience. First off, the ad grabs your attention immediately, because you see the person drinking this fat mixture, next being placed with facts of how this affects your body.  It really puts the whole idea of soft drinks in perspective and how they’re just a waste of calories.

I think this ad campaign works well for the age group it is intended for. The younger population are infatuated with sugary drinks and do not think about what they are actually consuming. This video clip puts it into perspective for people who may not know what drinking one soda a day can do to your health. Many people may think that this video clip may be disgusting, but it is only stating the truth.

When I first watched this video, I was disgusted. I watched a second time to make sure what I was seeing was real. It was a very blunt video and got right down to the facts. Soda is bad. I always knew that soda was terrible for you, I just never really realized the weight gain would be so significant. Soda is very addicting and hard to stop, but I do agree that when you take it out of your life, you’ll feel a lot better.

i think this commercial/ad is seriously disgusting, but seriously effective too.  i know its a little dramatic because its not like drinking a can of soda is THAT equivalent to drinking an entire can of fat, but eventually, it’ll come pretty close.  Im not a big soda drinker, so it doesn’t really piss me off or anything, but im sure the soda companies aren’t too pleased about this ad.  But just don’t make your drinks so grossly disgusting, and it wont be a problem

This ad is gross, and I’m glad. Although many people realize soda is bad for them, just hearing the message, “soda is bad for you, so don’t drink it,” doesn’t really hit home. An ad showing someone literally drinking fat probably puts things in a new perspective. It’s disgusting, and gives a negative association with pop and other sugary beverages. It’s easy to forget that a little soda everyday can add up, but showing the 10 pounds of extra fat one could potentially gain helps remind us that it does. Although I don’t think this ad will change everyone’s minds about their beverage choices, it will change some. One thing it will definitely do is turn some heads (or stomachs) and I think it’s a step in the right direction to getting the general population to choose healthier drinks.

If this is what it takes to make people realize that what they are actually drinking isn’t just a tasty beverage, then more power to the ad agency! We obviously have a problem with understanding the dire consequences of our eating behaviors even when we have the education that proves that eating right is important to our health. Everything we put into our mouth has a consequence, good or bad. What this video and ad campaign does it to try out a new tactic; I don’t see this as a scare tactic, but rather an in your face awareness of what a soda is and metabolizes as once in your body. Educating the public has been done for years, and maybe now it is time for ads that are more severe to get the point across.

I thought this advertisement against drinking beverages was very good. It shows that sugary beverages are not good for you. What is interesting to me is that recently I learned that sugary beverages is one of the leading causes to the obesity problem in America. Furthermore, this advertisement delt with that problem which is amazing!

Wow, this video was just plain gross. Although I knew that by just drinking soda pop daily could add extra pounds to your weight, I never really thought about it in the way the video showed. After watching this video clip, I never want to drink pop again. This is a good video to show people, but I can see how it hurts pop distributors…which is fine by me. Maybe I’ll show it to my mom and she will think twice about drinking her daily pop!

I think the effectiveness of this video clip depends entirely on the individual. I don’t feel like scare tatics are effective or necessary. It’s unfortunate that the price of soda is often cheaper than bottled water as cost often influences our food choices. I think it’s important to remember that even though people know that soda isn’t healthy, many will continue to drink it anyway—there’s a big difference between knowledge and behavior change.

I believe that this advertisement did a decent job of trying to steer people away from the cheap, popular, and I dare I say “delicious” sugary soda beverages. I must admit though that I am a diet soda drinker myself and I know that diet soda has its own negative health effects…yet I continue to drink it. Same goes for smokers, they are aware of the consequences but do it regardless. I think that people are going to do what makes them happy no matter what health effects it may have on them. Some people might change their ways but i am not one of them.